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Social Media Marketing :

Social media marketing involves the use of social media platforms and websites such as Facebook, Twitter etc. to promote a product or service. We don’t only use this media to reach-out to potential customers for our clients, we also track the progress, success, and engagement of ad campaigns. We address range stakeholders on behalf of clients through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone".

Our Model

To integrate social networks into their marketing strategies, Lujosh develop a marketing model for our clients. The model includes the following steps:

  • Selection of the potential social networks to use with a view of what client intend to promote.
  • Selection of target market(s)
  • Selection of the products, services, brand(s) or company messages which will be promoted
  • Performance measures for the social media strategy such as evaluation, data analytics, etc..

Our Strategy

Basically, there are two strategies for engaging the social media as marketing tools:

Passive approach

To us, Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. With the using of these media our client(s) Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes.

Tweet Post
 
Facebook
 

In this approach, we set up a page, blog, account and promote some of the products and information here after we have been able to get audience to subscribe via organic or financial means. In this sense the social media is a relatively inexpensive source of market intelligence which Lujosh used to track and respond to consumer-identified problems and detect market opportunities for our client(s).

Active approach

This involves the purchase of ads slot from platforms that is known to have high traffic and usage. Using digital tools such as Google Adsense, advertisers can target their ads to very specific demographics, such as people who are interested in social entrepreneurship, political activism associated with a particular political party, or video gaming. Facebook and LinkedIn are leading social media platforms where users can hyper-target their ads. Hyper targeting not only uses public profile information but also information users submit but hide from others.

Twitter

We promote products and services in short messages known as tweets limited to 140 characters which appear on followers' Home timelines. Tweets can contain text, Hashtag, photo, video, Animated GIF, Emoji, or links to the product's website and other social media profiles, etc. Twitter can also be used to provide customer service. We can make support available 24/7 and answer promptly, thus improving brand loyalty and appreciation for client(s) that need these services.

Facebook

Pages created on Facebook, are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions, and testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product's Twitter page as well as send out event reminders.

Google+

In addition to providing pages and some features of Facebook, Google+ is also able to integrate with the Google search engine. Other Google products are also integrated, such as Google Adwords and Google Maps. With the development of Google Personalized Search and other location-based search services, Google+ allows for targeted advertising methods, navigation services, and other forms of location-based marketing and promotion. Google+ can also be beneficial for other digital marketing campaigns, as well as social media marketing.

LinkedIn

LinkedIn provides the opportunity to generate sales leads and business partners. We can create "Company Pages" similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.

Whatsapp

It is used to send personalised promotional messages to individual customers. It has plenty of advantages over SMS that includes ability to track how Message Broadcast Performs using blue tick option in Whatsapp. It allows sending messages to Do Not Disturb(DND) customers. Whatsapp is also used to send a series of bulk messages to their targeted customers using broadcast option.

Instagram

Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services. As Instagram is supported by Apple and android system, it can be easily accessed by smartphone users. Moreover, it can be accessed by the Internet as well. We see it as a potential platform to expand brands exposure to the public, especially the younger target group. On top of this, we encourage users to create attention for a certain brand. This generally creates an opportunity for greater brand exposure for client(s).

YouTube

The ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers. Certain ads are presented with certain videos since the content is relevant. Promotional opportunities such as sponsoring a video is also possible on YouTube, "for example, a user who searches for a YouTube video on dog training may be presented with a sponsored video from a dog toy company in results along with other videos. When we present our client(s) video for ads slot, we choose the best option within their budget for a better result.

Blogs

Blogs allow a product or company to provide longer descriptions of products or services, can include testimonials and can link to and from other social network and blog pages. Blogs can be updated frequently and are promotional techniques for keeping customers and also for acquiring followers and subscribers who can then be directed to social network pages. Online communities can enable a business to reach the clients of other businesses using the platform. An Inbound marketing style in which some write up about the product and services can be post on a blog and of which visitors to the blog will keep getting educated about the subject and could become a customer at the end of the day.

WHAT WE MEASURE

To check on the performance of the means of our social media campaign and marketing for our clients we measure the following

Web site reports

This involves tracking the volume of visits, leads, and customers to a website from the individual social channel. We use our in-house analytical tool that shows the behavior and other information, such as demographics and device type used, of website visitors from social networks. This and other commercial offers can aid in choosing the most effective social networks and social media marketing activities.

Customer response rates

Several customers are turning towards social media to express their appreciation or frustration with brands, product or services. Therefore, we can measure the frequency of which customers are discussing the brand and judge how effective strategies are. In a study, 72% of people surveyed expressed that they expected a response to their complaints on Twitter within an hour.

Reach and virality

Popular social media such as Facebook, Twitter, LinkedIn, and other social networks can provide us with a hard number of how large their audience is nevertheless a large audience may not always translate into large sales volumes. Therefore, an effective social media marketing cannot be measured by a large audience but rather by vigorous audience activity such as social shares, re-tweets etc.

Click here to contact us today and and let us discuss how to promote your products and services via the social media marketing.

© Lujosh 2017